What shaped my work
I began in visual identity and moved deeper into product design after seeing how often strong businesses were held back by confusing digital experiences.
Brand Designer & Creative Director
I help startups and founders build brands that feel premium, communicate clearly, and convert. Five years working across East Africa and Europe — from early-stage MVPs to Series A rebrands. I believe great design is the most undervalued growth lever a business has.
Services
Brand Identity
Logo system, colour palette, typography guide, and brand guidelines document.
From KSh 45,000
UI/UX Design
End-to-end product design — wireframes, high-fidelity Figma, dev handoff.
From KSh 60,000
Design Systems
Component library in Figma, tokens, documentation for your engineering team.
From KSh 80,000
Brand Audit
A deep review of your current brand with actionable recommendations.
KSh 15,000
Selected Work
Full identity overhaul for a Nairobi fintech. New logo system, colour palette, and component library adopted across web and mobile products.
→ Contributed to closing seed round
End-to-end UX design for a wellness app serving 12,000+ users. Reduced onboarding drop-off by 34% through a simplified 3-step flow.
→ 34% drop-off reduction
Built a 200-component Figma design system for a pan-African freelance marketplace, enabling a team of 6 designers to ship 3× faster.
→ 3× design velocity
Visual identity, motion assets, and signage for East Africa's largest tech conference. 4,000+ attendees across 3 days.
→ 4,000+ attendees
Experience
Creative Director
Studio Kila, Nairobi
Leading brand and digital design for 20+ clients across fintech, health, and consumer sectors.
Senior UI Designer
Andela
Designed product interfaces for Fortune 500 clients. Collaborated with distributed engineering teams across 4 time zones.
Brand Designer
Y&R Africa
Campaign and identity work for FMCG and telecoms brands across sub-Saharan Africa.
Education
BA Graphic Design
University of Nairobi
Graduated with First Class Honours. Thesis on "Digital Identity Systems in East African Startups".
UX Design Certificate
Google / Coursera
Completed the 7-course professional certificate with distinction.
Testimonials
“Alex transformed how we present ourselves to investors and clients. The rebrand directly contributed to closing our seed round.”
— Wanjiku Kamau, CEO at Savanna Finance
“Working with Alex felt like having a co-founder who understood design. Every decision had clear business logic behind it.”
— Brian Odhiambo, CPO at Bloom Health
“The design system Alex built saved us months of work. Our team ships 3× faster now with consistent, beautiful interfaces.”
— Amina Hassan, CTO at Kazi Platform
Quick CV
5+ years of brand and product design across 4 industries
Led design for 3 products that scaled past 10,000 users
Proficient in Figma, Adobe Suite, Framer, and Webflow
Certified in UX Design (Google) and Design Thinking (IDEO)
Speaks fluent English, Swahili, and basic French
Tools
Design
Motion
Development
Productivity
Collaboration
Certifications
Brand Strategy Fundamentals
Coursera / IE Business School
Awards
Best Brand Identity — East Africa Design Awards
EADA
For the Savanna Finance rebrand project.
Rising Star in Design
Nairobi Design Week
Recognized among top 10 emerging designers in East Africa.
Webby Honoree — Best Visual Design
The Webby Awards
Publications
Medium / UX Collective
Nairobi Business Journal
Smashing Magazine
Languages
Volunteering
Design Mentor
AkiraChix
Mentoring young women in tech through design workshops and portfolio reviews.
Pro Bono Brand Designer
Kibera Creative Arts
Designed full brand identity for a community arts program serving 200+ youth.
Interests
Beyond the résumé
Founders and product teams that need a clear, credible brand.
What shaped my work
I began in visual identity and moved deeper into product design after seeing how often strong businesses were held back by confusing digital experiences.
How I work differently
I connect brand strategy, product thinking, and detailed execution, so the work stays coherent from first impression to final interaction.
What I believe
Good design should make a business easier to understand and easier to trust.
Now
Design systems and digital products for ambitious East African companies.
Ideas I stand behind
The real work is deciding what the business should mean to customers and making every interaction reinforce it.
They are not decorative libraries; they reduce decision debt and help teams ship consistent products faster.
The Minimalist — KSh 2,500
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